Rethinking the Magazine

first_imgYou can indeed teach an old magazine new tricks. Here’s a list of examples to prove it. “If there were anything new in this business, we would have done it six months ago,” a cynical old editor once told me. Still, I see new things in old magazines that you may want to consider in the New Year ahead.1. Rethinking the TOC.Traditionally, the lead story on the table of contents is the cover story. Not so at Texas Monthly or Fortune Small Business. Both magazines have been employing a redirect to an interior “cover” story on the TOC. Here’s how it works: The cover story for the November 2007 issue of TM is “Being Jenna Bush,” with a photo of the president’s daughter front and center. When you go to the TOC, however, the Jenna story is summarized in a quick blurb with no visual. Instead, we see a photo of Samir Patel and an oversized text box for “The Glorie of Defeet,” a story about this young man’s maturation as he lost the national spelling bee five years in a row. Samir’s photo covers two-thirds of the page.Fortune Small Business does likewise. The cover story for the July/August 2007 issue is “The FSB 100: Lessons From the Fastest-Growing Small Public Companies,” with a photo of John Norris, CEO of Fuel Tech, the company ranked number 12 in the 100. On the TOC, however, the cover story is blurbed without a visual. The bottom half of the page is dominated by a visual, an oversized page number and a story called “Face-Off: Two companies that make inflatable figures used in movie crowd scenes head to court.” The visual, which covers about 40 percent of the page, is an eerie-looking humanoid figure, all dressed up and ready for court.This packaging approach enables a magazine to go big off the cover, and then redirect the reader to a smaller story that is not even blurbed on the cover. For the magazine, it means less repetition of what has already been said on the cover; and for the reader it’s like finding a little prize inside the package.2. Rethinking the letters department.With the shift from mail to e-mail, and the proliferation of blogs and other forms of commentary, the old-style letters department is suddenly up for review. Last summer, New York dropped letters and launched a department called Comments. It reads like a catch-all in-basket, with tightly and brightly edited comments from reader mail, internal notes from columnists, excerpts from bloggers, and observations gleaned from other publications. “Not all our commentators are impartial, if opinionated, observers,” reported the magazine recently. “Sometimes they’re the subjects of the stories” who write to clarify a point. The give and take with reader mail is often quite lively. A reader from Brooklyn wrote that he found a movie review confusing: “For instance, what is a ‘woo-woo conceit?’ And what is a ‘schnorrer?’” The Comments reply: “Get thee to Google, man! You’ll discover that woo-woo means ‘concerned with emotions, mysticism, or spiritualism’ and schnorrer comes from a Yiddish term for ‘beggar’ or ‘free-loader.’ Yeesh! (An expression of exasperation.)”3. Rethinking the folio line.Are page numbers necessary? Condé Nast recently distributed a stand-alone supplement called Movies Rock with several publications, including The New Yorker, Wired, Vanity Fair. The editorial was identical in all versions, but the ads and ad pages varied from book to book, and so did the page count for each version. What to do? No page numbers appeared on the cover. No page numbers were used on the TOC. No pages were numbered. 4. Rethinking the interviewer.Time was redesigned last spring, a changeover that included much editorial repackaging. For its popular “10 Questions” department, the magazine turned the interviewing over to readers. Readers go online and submit questions to be asked in interviews with notable names in arts, sports, media and politics. “Each week, you ask and they answer,” says the magazine. “Also new: a free iTunes podcast of each interview.”John Brady is visiting professional at the Scripps School of Journalism, Ohio University. He is a partner at Brady & Paul Communications, a publishing consultancy, and conducts editorial workshops for professionals. For information on his Interviewer’s Handbook: A Guerrilla Guide for Reporters and Writers, his Web site is johnbrady.info, or you can e-mail him at Bradybrady@aol.com.last_img read more

The Wilmington Insider For October 8 2018

first_imgWILMINGTON, MA — Below is a round-up of what’s going on in Wilmington on Monday, October 8, 2018:Happening Today:Weather: Cloudy, with a high near 59. Light northeast wind.Happy Columbus Day! Town offices, schools, library, and senior center are closed today, as are banks and the post office. Retail stores are open at the owner’s discretion.  Market Basket and Lucci’s are open.Trash & Recycling Delayed: Wilmington’s residential trash and recycling collection will be delayed this week by one day due to the holiday.On WCTV: Watch WCTV’s latest content that debuted last week HERE.Go Wildcats!: SIX WHS teams are in action today, including the Boys Varsity Soccer team hosting Lexington at 10am at the North and the Girls Varsity Soccer team traveling to Lexington at 10am at Lincoln Park. [See the full schedule HERE.](NOTE: What did I miss? Let me know by commenting below, commenting on the Facebook page, or emailing wilmingtonapple@gmail.com. I may be able to update this post.)Like Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email wilmingtonapple@gmail.com.Share this:TwitterFacebookLike this:Like Loading… RelatedThe Wilmington Insider For October 9, 2017In “5 Things To Do Today”The Wilmington Insider For February 19, 2018In “5 Things To Do Today”The Wilmington Insider For October 17, 2018In “5 Things To Do Today”last_img read more

Minority groups announce protest over PP Rathis missing

first_imgRathis Chandra BhowmikMinority community groups on Monday announced demonstration programmes demanding that the government take measures to trace public prosecutor Rathis Chandra Bhowmik who went on missing since Friday last week.Under the banner Bangladesh Hindu Bouddha Christian Oikyo Parishad, minority leaders announced that they would block roads in Rangpur and Rajshahi divisions and all major roads in divisional cities for an hour on 7 April if Rathis is not traced by then.The group made the demand from a press conference held at National Press Club on Monday, news agency UNB reports.They also demanded prime minister Sheikh Hasina’s intervention in this regard.”We demand that prime minister Sheikh Hasina intervenes into this matter,” said the minority group’s general secretary Rana Dasgupta.Public prosecutor Rathis Chandra Bhowmik, 55, who represented the state in a case over the killings of Japanese national Hoshi Kunio and Rahmat Ali, khadem (caretaker) of a shrine, has been ‘missing’ since Friday morning.Speaking at the press conference, Bangladesh Puja Udjapan Parishad president Jayanto Sen Dipu said Rathis had helped reclaim khas land (government owned land) worth around Tk 3 billion from illegal occupation this year and this may be one of the reasons of his missing.Earlier on Saturday, Bangladesh Puja Udjapan Parishad and Bangladesh Hindu Bouddha Christian Oikyo Parishad jointly organised a human chain on at the National Press Club to press home the same demands.last_img read more

Buy the right bra dont torture yourself

first_imgLingerie is the most important foundation piece for putting together a great outfit you feel comfortable in and look the best in silhouette. It is important to choose the right bra that not only compliments your body shape but also offers high comfort and best fit. Invest time in having a professional bra fit because the size and shape of your breasts impact your choice of bra shape and size for your perfect fit. You know when you have the right bra fit, when it’s so comfortable you hardly know you are wearing one.Make sure to try on different bras to understand which shape makes you feel most comfortable. Your bra should be a snug fit but never dig into your sides. Also ensure the underwire doesn’t dig into your chest or pinch your skin, if this happens then try a bigger cup size.Your bra straps shouldn’t be too loose or tight and be adjustable to your desired level of elevation.The cups should be smooth and the edges should lay flat against your chest when you have the correct fit, without any bulges over the cup. The best way to ascertain you have the right cup size is to lift your arms and the bra should stay perfectly in place.The biggest mistake most women make is not wearing the right cup size. Band sizes are measured in even numbers, when you have fastened the underband you should only be able to pull the bra 4-5 cms away at the back, to get the best support. Cups should fully encase your breast without spillage.As a practice, get yourself measured every six to twelve months as your size can regularly change due to both weight loss and gain. It is imperative to get yourself fitted by a fully trained bra-fit expert at regular intervals to make sure that you have the right size.If your breasts rest too close to each other then you need to find a bra with moulded cups with high centre gore. This will allow your breasts to settle in respective cups and give a fuller look.If your breasts rest wide apart then you need a bra with sturdy side wings and side boning to support breast tissues and move them into the cups. Go for a push up bra.If you have firm and full breasts then a full coverage bra is a good choice. It gives full support to breast tissues.If you have shallow breasts then demi cup bra with wide straps or a push up bra will suit you the best. It will give that needed push to your breasts and give them a rounded appearance as well. Women with broad shoulders, should go for a balconette bra with wide set straps for steady hold.last_img read more