VA adds regional flights new customer campaign

first_imgSource = e-Travel Blackboard: P.T Virgin Australia’s (VA) decision to fly additional regional and interstate services has coincided with the release of the airline’s new major marketing campaign, dedicated to the customer experience.Virgin Australia will increase flights on popular corporate routes between Brisbane and key regional cities Emerald and Rockhampton and also between Brisbane and Newcastle in New South Wales.“Demand from the corporate and resources sectors for more flights for each of these key regional cities has been strong,” Virgin Australia Group executive alliances network and yield Merren McArthur said.“Not only are we providing more choice of flight times but we have adjusted schedules to provide better onward domestic and international connections beyond Brisbane,” Ms McArthur said.Additional services between Brisbane and Emerald will commence on 29 October 2012, while new flights will commence between Brisbane and Newcastle and also Brisbane and Rockhampton from 12 November 2012.Virgin Australia’s innovative new campaign includes a 60-second television commercial, featuring Virgin Australia employees and was filmed on the salt plains of Western Australia.“We have completely overhauled the customer experience, transforming the look and feel of travelling withVirgin Australia both in the air and on the ground,” VA chief customer officer Mark Hassell said. “We now have a brand new product that can compete with the best airlines in the world,” Mr Hassell said. Popular Australian director Daniel Askill was commissioned to direct the soundtrack for the campaign’s commercial which features vocals from Australian artist Megan Washington performing ‘S’Wonderful’.The new advertisement was seen by thousands as part of the AFL Grand Final broadcast last weekend, while one of VA’s new Airbus A330 aircraft made a fly-over before kick-off at the Melbourne Cricket Ground (MCG).You can check out the new clip from Virgin Australia’s YouTube page below.http://www.youtube.com/user/virginaustralia/virginlast_img read more

Oman Air is to step up its operation from Muscat t

first_imgOman Air is to step up its operation from Muscat to Kuala Lumpur by offering daily nonstop flights to the Malaysian capital from 21 June 2015. The new service will meet growing demand for fast and convenient flights between the two cities, and will build on the success of the stopping service that Oman Air launched in 2010.Flights from Muscat will depart at 09.00 and arrive in Kuala Lumpur at 20.10, while flights from Kuala Lumpur will depart at 09.45 and touch down in Muscat at 12.30.Oman Air currently offers flights between Muscat and Kuala Lumpur both as a sole operator and under codeshare partnerships with Malaysian Airlines and Sri Lankan Airlines. Customers have the convenience of choosing from up to six flights per day, each of which makes either one or two stops before arriving at its final destination.From 21 June, however, customers will have the opportunity to fly nonstop and direct, reducing flight times and ensuring that Oman Air’s award-winning products and services can be enjoyed to the full.Announcing the new service, Oman Air’s Chief Operating Officer, Abdulrahman Al-Busaidy, commented:“Oman Air is delighted to be once again increasing the convenience and range of choices that we offer. Our new nonstop service between Muscat and Kuala Lumpur will be warmly welcomed by customers in both Oman and Malaysia, as well as those from further afield.“Malaysia is a very popular destination with passengers from both Oman and locations throughout our international network. With the holiday season for many countries starting in June, and the Eid holidays following in July, we anticipate very strong demand for flights to Malaysia from throughout the Middle East and Europe.“Furthermore, Malaysia’s position as a global centre for trade and finance means that Oman Air’s new service will serve our business customers extremely well.“Ever since its launch, this route has been a particularly important one for Oman Air. It is both commercially successful and a vital symbol of the close relationship between the Sultanate of Oman and Malaysia. We look forward to building on these strengths for many years to come.”www.omanair.comlast_img read more