An excellent initiative of the Zagreb County Tourist Board in the promotion of local winemakers

first_imgCan other tourist boards join this action and make the same or similar promotion in their area, and thus at least a little help to local winemakers who are also directly affected by this situation? By the way, the vineyards of Zagreb County belong to the wine region Bregovita Hrvatska. They are located on elevated terrains, which are the slopes of mountains and lower mountains, which on their southern slopes have excellent conditions for the production of high quality grapes.  You still get to react – it takes one call and one post on the social network. Among the most successful projects, county brands stand out – such as the Kingdom of Zelina and the Portuguese Plešivica. There are also three wine roads – Samoborska, Plešivička and Zelinska, while in the Ivanićgrad region bordering Moslavina, there is a “Land of Scarlet”. In a moment of emergency or crisis communication, the worst thing is not to communicate. While most tourism entities recycle old content, it is certainly commendable to see such initiatives and different communication. Small but important details that make a difference. Maybe these moves, like many others, will not make a significant difference, because realistically in this situation where tourism, as well as practically the whole economy, cares, there is simply no measure or action that will make a “miracle”, but it shows a sign of attention and how cared, which is a very valuable currency today. Also, another good move by the Zagreb County Tourist Board should certainly be pointed out. As there were excellent initiatives to open FB groups with a list of local family farms that sell products and deliver as well as the boom of opening web stores for the same, Zagreb County Tourist Board made an effort and gathered all e-markets in Zagreb County in one place. The Zagreb County Tourist Board, in cooperation with the famous GRIFFIN Sparkling Wines winery from Plešivica, has launched a “prize game” on its official Facebook page in which participants will have the opportunity to win a bottle of Griffin Dark Side champagne for the Easter table. e-MARKETS #kupujmolokalno In the coming days, more winemakers from the Zagreb winery will join this promotion, points out Ivana Alilović, director of the Zagreb County Tourist Board, such as winemakers from the Zelina Wine Road, Škrlet from Moslavina, wines from the Samobor area, etc.… Of course, this action will not sell hundreds of wines, but it certainly gives a positive example and a different way of communication, and thus the promotion of local products. According to county data, Zagreb County, with its 5 million vines planted on more than 900 hectares, is at the very top of the Republic of Croatia in terms of the number of winemakers, wine labels, wine roads and wine-growing and wine projects in general.  The promotion lasts until Thursday (April 09.04), and you can find more details on the official FB page Zagreb County Tourist Board . An excellent move by the Zagreb County Tourist Board, since these moves promote local wineries, ie winemakers from the Zagreb County. The climatic characteristics of the Zagreb County area have conditioned the development of a typical continental assortment. These are the same varieties as in neighboring countries, and introduced in these areas a hundred years ago (mostly Chardonnay, Rhine Riesling, Pinot Noir, Gray, Black, Sauvignon White, Silvanac Green, Graševina). Many vineyards also grow old Plešivica varieties ( eg žuti plavec), in the Zelina area the original variety kraljevina, and according to Moslavina also the autochthonous škrlet. Of the international black varieties, portugizac, syrah, merlot, cabernet sauvignon are important. In the multitude of information and communication noise, it is good to have a list in one place. Look for online markets in the Zagreb County here Wine region – Bregovita Hrvatskalast_img read more