Rethinking the Magazine

first_imgYou can indeed teach an old magazine new tricks. Here’s a list of examples to prove it. “If there were anything new in this business, we would have done it six months ago,” a cynical old editor once told me. Still, I see new things in old magazines that you may want to consider in the New Year ahead.1. Rethinking the TOC.Traditionally, the lead story on the table of contents is the cover story. Not so at Texas Monthly or Fortune Small Business. Both magazines have been employing a redirect to an interior “cover” story on the TOC. Here’s how it works: The cover story for the November 2007 issue of TM is “Being Jenna Bush,” with a photo of the president’s daughter front and center. When you go to the TOC, however, the Jenna story is summarized in a quick blurb with no visual. Instead, we see a photo of Samir Patel and an oversized text box for “The Glorie of Defeet,” a story about this young man’s maturation as he lost the national spelling bee five years in a row. Samir’s photo covers two-thirds of the page.Fortune Small Business does likewise. The cover story for the July/August 2007 issue is “The FSB 100: Lessons From the Fastest-Growing Small Public Companies,” with a photo of John Norris, CEO of Fuel Tech, the company ranked number 12 in the 100. On the TOC, however, the cover story is blurbed without a visual. The bottom half of the page is dominated by a visual, an oversized page number and a story called “Face-Off: Two companies that make inflatable figures used in movie crowd scenes head to court.” The visual, which covers about 40 percent of the page, is an eerie-looking humanoid figure, all dressed up and ready for court.This packaging approach enables a magazine to go big off the cover, and then redirect the reader to a smaller story that is not even blurbed on the cover. For the magazine, it means less repetition of what has already been said on the cover; and for the reader it’s like finding a little prize inside the package.2. Rethinking the letters department.With the shift from mail to e-mail, and the proliferation of blogs and other forms of commentary, the old-style letters department is suddenly up for review. Last summer, New York dropped letters and launched a department called Comments. It reads like a catch-all in-basket, with tightly and brightly edited comments from reader mail, internal notes from columnists, excerpts from bloggers, and observations gleaned from other publications. “Not all our commentators are impartial, if opinionated, observers,” reported the magazine recently. “Sometimes they’re the subjects of the stories” who write to clarify a point. The give and take with reader mail is often quite lively. A reader from Brooklyn wrote that he found a movie review confusing: “For instance, what is a ‘woo-woo conceit?’ And what is a ‘schnorrer?’” The Comments reply: “Get thee to Google, man! You’ll discover that woo-woo means ‘concerned with emotions, mysticism, or spiritualism’ and schnorrer comes from a Yiddish term for ‘beggar’ or ‘free-loader.’ Yeesh! (An expression of exasperation.)”3. Rethinking the folio line.Are page numbers necessary? Condé Nast recently distributed a stand-alone supplement called Movies Rock with several publications, including The New Yorker, Wired, Vanity Fair. The editorial was identical in all versions, but the ads and ad pages varied from book to book, and so did the page count for each version. What to do? No page numbers appeared on the cover. No page numbers were used on the TOC. No pages were numbered. 4. Rethinking the interviewer.Time was redesigned last spring, a changeover that included much editorial repackaging. For its popular “10 Questions” department, the magazine turned the interviewing over to readers. Readers go online and submit questions to be asked in interviews with notable names in arts, sports, media and politics. “Each week, you ask and they answer,” says the magazine. “Also new: a free iTunes podcast of each interview.”John Brady is visiting professional at the Scripps School of Journalism, Ohio University. He is a partner at Brady & Paul Communications, a publishing consultancy, and conducts editorial workshops for professionals. For information on his Interviewer’s Handbook: A Guerrilla Guide for Reporters and Writers, his Web site is johnbrady.info, or you can e-mail him at Bradybrady@aol.com.last_img read more

Trump says Apple will be fine should still move iPhone production to

first_imgMark Wilson / Getty Images President Donald Trump is chiming in on Apple’s sales warning from earlier this week, an announcement that prompted a quick drop in the iPhone maker’s stock price.”They’re gonna be fine,” Trump said Friday at a White House news conference. “Apple is a great company.”In a letter to investors Wednesday, Apple CEO Tim Cook said revenue in the company’s fiscal first quarter would be lower than expected, a rare occurrence from one of the most valuable and profitable companies in the world. Apple shares fell 7 percent to $147 in trading after the market close on Wednesday. Shares fell another 9.5 percent to $142.88 on Thursday morning, before rebounding 1.6 percent to $144.52 in early Friday trading.Trump said Apple’s stock price has gone up “hundreds of percent” since he’s been president, but added that he wants the company to make its iPhone and other products in the US. “Don’t forget this: Apple makes their product in China,” Trump said. “I told Tim Cook, who’s a friend of mine who I like a lot, ‘Make your product in the United States. Build those big, beautiful plants that go on for miles, it seems. Build those plants in the United States.’…China is the biggest beneficiary of Apple, more than us, because they build their product mostly in China.”Neither Apple nor the White House immediately responded to requests for comment. Comments reading • Trump says Apple will be ‘fine,’ should still move iPhone production to US See it $999 Best Buy $999 • See It See It Aug 31 • iPhone XR vs. iPhone 8 Plus: Which iPhone should you buy? Preview • iPhone XS is the new $1,000 iPhone X Boost Mobile Apple iPhone XS Review • iPhone XS review, updated: A few luxury upgrades over the XR 9 Phones Politics Aug 31 • Your phone screen is gross. Here’s how to clean it Mentioned Above Apple iPhone XS (64GB, space gray) See All Aug 31 • Best places to sell your used electronics in 2019 Sprint Share your voice Apple Sep 1 • iPhone 11, Apple Watch 5 and more: The final rumors $999 See It CNET may get a commission from retail offers. $999 Tags Applelast_img read more

Six killed as lightning strikes parts of Bengal city likely to witness

first_imgKolkata: Six persons were killed after being struck by lightning in three separate incidents in the districts of Nadia, Bankura and Howrah. The incident took place on Wednesday morning when a thunder shower lashed various South Bengal districts. Lightning struck four persons including two brothers in Nadia leading to their deaths. While in separate incidents of lightning, two persons were killed in Bankura and Howrah each.According to Nadia police, the victims were all working in a field at Noamile in Nadia on Wednesday morning when the thundershowers started. The victims are Kalachand Seikh (60), Kamal Seikh (50), Najizul Seikh (30) and Azizul Seikh (25). Najizul and Azizul were two bothers. In another incident, a 58-year-old Kartin Soren was ploughing in Bankura’s Sarenga when he was struck by lightning. The third incident occurred in Howrah’s Panchla. The victim has been identified as Urmila Mondal (42) who was returning home from field work. Also Read – Heavy rain hits traffic, flightsThe district administrations took prompt action to restore normalcy following the incidents. There was heavy rainfall in some districts for hours causing water logging. Some of the roads became inundated. Nadia and Murshidabad witnessed a storm accompanied by moderate to heavy rainfall causing inconvenience to the commuters. It started raining from 11 am in some districts. The rain accompanied by storm, however, provided relief to the people in these districts as it brought down the temperatures by a few notches. Also Read – Speeding Jaguar crashes into Merc, 2 B’deshi bystanders killedThe sky remained overcast in North 24-Parganas, South 24-Parganas and also in the city in the morning hours. The city also received light rainfall on Wednesday morning.According to the weather office, a cyclonic circulation formed over the state that caused rains in the districts. There is also a possibility of thundershowers in the South Bengal districts during the evening in the next few days, the Met department predicted.It may be mentioned here that rain lashed some parts of North 24-Parganas, South 24-Parganas, Nadia, Hooghly and Kolkata on Wednesday evening. The Regional Meteorological Centre in Alipore predicted that it may rain in the city and adjoining areas, accompanied by storm in the next 24 hours. According to a weather expert, a strong moisture-laden wind which is blowing from the sea, turned the conditions favourable for a storm.last_img read more

Visiting dentist may cut pneumonia risk

first_imgGood oral hygiene can reduce bad bacteria in the mouth and thus decrease the risk of developing pneumonia, a research has found. Pneumonia is an infection that inflames air sacs in one or both lungs, which may fill with fluid.The infection is more common among older people and those with conditions such as AIDS or lung disease. The study found that people who never get dental checkups had an 86 per cent greater risk of pneumonia than those who visit the dentist twice a year. Also Read – Add new books to your shelf“There is a well-documented connection between oral health and pneumonia, and dental visits are important in maintaining good oral health,” said lead author Michelle Doll, Assistant Professor at Virginia Commonwealth University in the US.“We can never rid the mouth of bacteria altogether, but good oral hygiene can limit the quantities of bacteria present,” Doll added.The human body contains 10 times as many microbes (bacteria, fungi and viruses) as human cells on or in the body, from the skin to the gastrointestinal system (including the mouth). Some microbes are good and some are bad, but even bad microbes only cause disease under certain circumstances. In some cases, bacteria can be accidentally inhaled or aspirated into the lungs and cause pneumonia. Bacteria that commonly cause pneumonia include streptococcus, haemophilus, staphylococcus, and anaerobic bacteria. Routine dental visits may reduce the amount of bacteria that can be aspirated, Doll said. “Our study provides further evidence that oral health is linked to overall health, and suggests that it’s important to incorporate dental care into routine preventive healthcare,” Doll said.last_img read more

The Company Leading the Future of Farming

first_imgMay 23, 2013 4 min read This story appears in the June 2013 issue of . Subscribe » Sustainability » Love & Connecting » Invention » Urban Life »Rural LifeFood & Beverage » Work Life » Gaming » Crowdsourcing & Collaboration » Sports & Recreation »Here’s a crazy idea: Combine 3-D printing and tissue engineering to “print” animal products and tackle some of the planet’s biggest problems. Animal farming, after all, accounts for about half of all human-caused greenhouse gases, taking place on one-third of the available, non-frozen land on Earth. All to feed people’s appetites for 300 million tons of meat a year.Enter Gabor and Andras Forgacs, father-and-son founders of Modern Meadow, a company they started in 2011 that may very well be the model for the farm of the future.Five years earlier they helped start Organovo, a firm that makes human tissues for pharmaceutical research and other medical applications, and was a commercial spinoff of Gabor’s pioneering work at the University of Missouri in “bioprinting,” which he describes as “extending biological structures in three dimensions.” Modern Meadow’s output is based in part on this work. On a basic level, the process involves using 3-D printing to deposit clumps of cells into patterns of tissue. The particles fuse post-printing–similar to cell development in embryos. Unlike Organovo’s final products, which must be kept alive, Modern Meadow’s postmortem animal tissues are simpler to build and faster to market.Leather, a $60 billion trade globally, is first on the agenda. “What we build is skin, or hide, and we do this elaborate game to turn it into leather,” explains Gabor, who serves as chief scientific officer of Modern Meadow, which is based in Columbia, Mo., and Moffett Field, Calif. A prototype material will debut later this year, so the company is currently focused on building out commercial relationships. “Our goal after that is to be able to do a limited production run and to incorporate [the leather] into fashion accessories and apparel in 2014,” says Andras, CEO. “Then, it’s all about scaling.”Interest has been resounding. Large manufacturers and designers of apparel and accessories–even automotive manufacturers–stand to benefit from a more efficient leather supply chain. For consumers, fabricated leather could alleviate environmental and animal-welfare concerns.Meat is a longer-term project but should have similar financial blessings. On the research side the company has garnered equally keen interest, winning competitive grants from the National Science Foundation and the U.S. Department of Agriculture, and scoring funding from organizations like Peter Thiel’s Breakout Labs. “The grants were approved and awarded with the speed of light,” Gabor says, noting how extraordinary it is for research to be backed with such “glowing fanfare.” To date, Modern Meadow has received $2 million in funding, an amount that should skyrocket as the company completes its prototypes and pursues further phases of grant funding from Small Business Innovation Research. “It illustrates where we stand,” Gabor declares, “that what we are doing is timely, we have the right reputation, and it is of interest to society.”More Rural BrillianceFreight FarmsFreight Farms upcycles shipping containers into stackable modular mini-farms, reducing the footprint required for growing crops and allowing for locally grown produce in urban areas.Wide Open SpacesA deal site for hunting and fishing gear, Wide Open Spaces also curates under-the-radar brands.AgLocalAgLocal scored $1 million in funding last year from Andreessen Horowitz for an online platform that allows local and family farms to sell responsibly raised meat directly to consumers.Rent-a-Goat.comOnline directory Rent-a-Goat.com lists herders around the world who rent out their goats for clearing away unwanted brush and weeds, as an eco-friendly alternative to machinery or chemicals.Kusa”Syn-turf” flip-flops from Kusa make you feel like there’s grass beneath your feet.Front Yard CoopThe Full Monty by Front Yard Coop: A solar-powered, self-propelled coop that moves around the yard to provide birds with fresh foraging, while a fence keeps them safe from predators.FarmersOnly.comDating site FarmersOnly.com solves the problem of how to meet someone when you work on a farm all day.WildBlueWildBlue, part of the Exede internet service, offers high-speed internet to rural communities (virtually every home and small business in the contiguous U.S.) via satellite; no need for cable or phone lines.MetwitThe Metwit iOS and web app aggregates weather information from users who report local conditions (including photos); a smart push notification system makes it the first crowdsourced severe-weather alert system.   Register Now » Growing a business sometimes requires thinking outside the box. Free Webinar | Sept. 9: The Entrepreneur’s Playbook for Going Globallast_img read more

Pebble Finally Opens Its App Store to Android Users

first_img Free Workshop | August 28: Get Better Engagement and Build Trust With Customers Now 1 min read Enroll Now for Free March 7, 2014center_img If you own a Pebble and have it connected to an Android-powered smartphone, you’ve probably felt left in the dark compared with your iPhone-touting friends. When Pebble unveiled the slimmer, more stylish Pebble Steel smartwatch at CES in January, the Pebble app store also went live — but only for iPhone users.It has taken two months but, today, Android users can rejoice. Pebble has unveiled its dedicated app store in the Google Play app marketplace.Additionally, Pebble announced new app partnerships with companies like eBay and Evernote, to name a couple. The Evernote app allows Pebble users access to “core” Evernote features like checklists, reminders and notebooks directly from the smartwatch. The eBay app, meanwhile, lets Pebble users to access eBay feeds, browse products and add items to a wish list for later purchase via your smartphone.Related: Pebble’s $10 Million Crowdfunding Secret: Keep It Simple This hands-on workshop will give you the tools to authentically connect with an increasingly skeptical online audience.last_img read more