The service is available through the Your DPD app, which currently has some 9 million users, and allows Asos customers expecting a delivery to arrange for DPD to pick up their clothing donation when they drop off the order. Customers book the pick up through the app, and either choose which of the five charities they want to donate their clothing to, or let the app decide. Donations can also be Gift Aided. Advertisement In an announcement on the DPD site, Olly Craughan, its General Manager of Sustainability, says: Tagged with: charity retail Recycling DPD’s ReLove service launched on 12 April – the same day charity shops were able to reopen – and sees the delivery company collect clothing donations from Asos customers and deliver them free of charge to Scope, Marie Curie, British Heart Foundation, British Red Cross or The Children’s Society. DPD & Asos partner in scheme to help customers donate unwanted clothing to charity “ReLove is another way for us to help cut emissions, reduce waste and raise money for charities at the same time. It’s also great to team up with ASOS on another smart solution for their customers.” Asos and DPD are partnering on a circular economy initiative to help customers donate their unwanted clothes to charity. In its first phase, ReLove is only available for ASOS customers expecting a DPD delivery, although during April UK DPD staff are also being encouraged to use it to help kickstart the scheme. Patrik Silén, the Chief Strategy Officer for ASOS also comments: “We know that our customers are very active in donating their pre-loved clothing and that they see it as a great way of keeping products in use and out of landfill, so partnering with DPD on the ReLove initiative is a natural fit for us.” AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis About Melanie May Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com. Clothing donations must be packaged up, and DPD is encouraging people to reuse old packaging to make the service greener. Melanie May | 23 April 2021 | News 1,330 total views, 1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis “Our focus has always been on providing our customers with an outstanding retail experience, and a key element of that is giving them opportunities to shop with us more responsibly.