Wilbur Rice, owner of Equipe Sport, is pleased to announce that Tom Byrnes has taken the management reins of the Equipe Sport and Mtn. Riders shop at Mount Snow.Tom Byrnes is a passionate skier, rider, biker and fly fisherman with more than twenty years of experience in outdoor sales and retail management, and has held positions at the Alpine Shop in Saratoga Springs, New York, the L.L. Bean location in West Lebanon, New Hampshire, and, most recently, at the Killington Resort Shop.”Customer Service is the keystone of our operation”, says Rice. “When potential customers visit any of our locations, they’re dealt with fairly by people who know what they’re talking about& people who use the equipment, ride the bikes, ride the boards, whatever. That goes for management as well as sales staff, which is why we’re so pleased to welcome Tom to the Equipe family.Equipe Sport and Mtn. Riders shops are located in Rawsonville, Stratton Mountain and on the Mount Snow Access Road, at Mount Snow, in West Dover. The Mount Snow locations are open seven days a week until 5 p.m. For more information, call 802-464-2222 or visit online at equipesport.com.
Image: @lolesportsRiot Games has announced that German car manufacturing giant BMW is the Official Partner for this year’s EULCS Summer Finals.The deal, which was announced on Twitter, sees Riot partnering with one of the best selling brands in the world for Europe’s biggest annual League of Legends event. The 2017 Finals will be held in Paris, and will see long-time European top dogs G2 face off against a Misfits lineup who have surprised many by upsetting both the Unicorns of Love and Fnatic in a series of dominating performances.The much-anticipated final will take place on Saturday the 3rd of September, and will be preceded by Fnatic’s third place match against H2K. With both finalists having already qualified for the World Championships, and with Fnatic already set to take top seeding in the upcoming gauntlet for the third spot, the matches this weekend will have a focus on local pride – and the small matter of a $200,000 (£155,000) prize pool.BMW’s sponsorship of the flagship event in the EULCS calendar is not the first time we’ve seen the automotive industry invest in esports. Just last week, ESL announced a gargantuan partnership with Mercedes-Benz, which will see them sponsor tournaments ‘across several global markets’. The fellow German-based company’s Vice President of Marketing, Dr. Jens Thiemer, said that they had been keeping track of esports’ burgeoning growth for some time. “This new involvement will complement our existing sports sponsoring activities with an eye on the future,” he said, “and allow us to make contact with a very interesting, new target group.”In January this year, we also saw the car industry partner with esports on a team level, with Audi’s sponsorship of Astralis. That deal may have been worth around €700,000 (£605,000), according to Dot Esports.Esports Insider says: Non-endemic partnerships seem as common as any in the current esports climate. Brands are finally sitting up and taking notice of the elusive (and lucrative) demographic which esports opens up. That is good news for everyone involved with the industry, and for Riot, this deal is also a show of strength.