Imaging Market in US Could Rise In Coming Years

first_img Videos | Computed Tomography (CT) | July 30, 2019 VIDEO: New Advances in CT Imaging Technology Cynthia McColl… read more Feature | Radiology Imaging | July 29, 2019 | By Greg Freiherr Imaging Market in U.S. Could Rise In Coming Years AHRA 2019 speaker predicts disruption along the way Video Player is loading.Arthur Agatston explains the history of CT calcium scoring Play VideoPlayMuteCurrent Time 0:00/Duration 9:54Loaded: 1.67%Stream Type LIVESeek to live, currently playing liveLIVERemaining Time -9:54 Playback Rate1xChaptersChaptersDescriptionsdescriptions off, selectedCaptionscaptions settings, opens captions settings dialogcaptions off, selectedAudio Trackdefault, selectedFullscreenThis is a modal window.Beginning of dialog window. 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(Smart MRI, for example, offers lower cost scans, advertising on its website better patient experiences and better pricing.)Eventually, Clark told ITN, the marketplace will offer “plenty of low-priced, high-value imaging providers.” In the long run, Clark expects large companies – and wise consumers – to take advantage of these choices.Speaking from the perspective of the Advisory Board, he said: “We want our 25-year-old employee to get his MRI (when he hurts his back). We don’t want him to avoid it because, if he is our employee 25 years down the road, we don’t want to bear the cost of $50,000 for more advanced care.”Consumers already are showing a preference for low costs, Clark noted. They are not, however, widely exercising their preferences. Consequently, health care is not a well functioning market, he said. Achieving a balance in utilization and pricing will require providers to offer substantially lower priced services with no sacrifice in quality; consumers having the ability to compare providers; and the incentive for consumers to look for – and take advantage of — lower priced imaging services. Getting to that point will not be easy. Utilization – and Prices – Could RiseIn his AHRA talk, Clark said a 7-percent rise in the U.S. utilization of outpatient imaging services could happen over the next five years. If this happens, it will be driven largely by the growth of the Medicare population among whom chronic disease will drive utilization. He framed this possibility, however, as a “raw projection,” noting that many factors could cause the number to change. Among them could be the expected rise in prices for imaging services, which could affect the entire provider spectrum of outpatient and hospital services.Prices could rise because of decreasing competition due to provider consolidation. A rise in utilization – along with a rise in prices – would lead to increased revenue for imaging. But this combination, if it happens, will not last, he told hundreds of attendees of the early morning AHRA session. Rising prices, he said, could impact the utilization of imaging services.In one scenario, insurers could respond to rising prices with increasingly high-deductible health plans. This could lead some patients to reduce their use of imaging services rather than seek lower cost providers. Insurers may also reduce reimbursement rates, causing prices – and overall revenue — to fall. Simultaneously, utilization caps engineered by Medicare Advantage Plans might force utilization down.Alternatively, patients could respond to high-deductible plans by seeking lower priced but still high-quality imaging. Large companies, such as Walmart, might try steering employees to lower-priced options, Clark said. They also might insist on high-quality imaging from providers, because “higher quality imaging will translate into less errors downstream,” he said. If this happens, Clark said, the market will become more efficient. Video Player is loading.ITN Assessing Cardiovascular Risk in Ultra-endurance AthletesPlay VideoPlayMuteCurrent Time 0:00/Duration 11:59Loaded: 1.36%Stream Type LIVESeek to live, currently playing liveLIVERemaining Time -11:59 Playback Rate1xChaptersChaptersDescriptionsdescriptions off, selectedCaptionscaptions settings, opens captions settings dialogcaptions off, selectedAudio Trackdefault, selectedFullscreenThis is a modal window.Beginning of dialog window. 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Citing utilization growth in national outpatient radiology projections, Clark showed a graph during his AHRA talk in which ultrasound gains the most over the next 5 years – up 16 percent; PET volumes the second most – up 9 percent; radiography the third most at 6 percent; CT up 4; and mammography and MRI each up 3. Nuclear medicine is expected to be the lone decliner, down 1 percent.How such differences will impact revenue is impossible to model, because myriad factors could intervene. Also unknown is the degree to which artificial intelligence will be adopted – and how its use will affect the imaging market.In the short term, the effects of high-deductible plans could vary – whether they steer patients to choose lower priced imaging options or lead younger patients to skip imaging exams altogether.As these many unknowns play out, health care is going to be in for a lot of disruption, Clark said: “And a lot of it will be driven by a general anger – or angst – toward the rising cost associated with health care.” Feature | Information Technology | July 31, 2019 | By Greg Freiherr How Smart Devices Can Improve Efficiency Innovation is trending toward improved efficiency — but not at the expense of patient safety, according to… read more Greg FreiherrThe coming years may be good for the medical imaging community in the United States. But they will not be easy.“I see it (the future of outpatient medical imaging in the U.S.) absolutely being bright. I think that there is a great opportunity here,” Stuart Clark, managing director of The Advisory Board Company, told Imaging Technology News (ITN). But there could be a lot of bumps along the way, he said.Many of these bumps are already taking shape, Clark explained July 23 during his talk at the AHRA 2019 symposium titled “Imaging Market Outlook.” And these bumps could cause major disruptions, he said.Utilization of outpatient medical imaging services could grow, but so might their prices. Rising prices could lead to efforts to control costs, steer patients to lower cost services and new government regulations. These and other forces could extend to hospital providers as well. If that happens, they will almost certainly disrupt the health care market, he said.Clark told ITN, however, that he expects the U.S. imaging market to ultimately rise because of a fundamental need for high-quality care. This need must be met, he said, otherwise patients – and employers – will face a lot of expenses down the road.“If you take care of somebody’s needs, their risk factors and manage their disease proactively, it lessens the chance that they are going to come to the hospital down the road for more expensive inpatient measures,” Clark said.Although this long-term vision of what’s best for patients will eventually win out, conflicting forces could cause havoc in the interim. Demand for ultrasound scans at U.S. outpatient centers could grow by double digits over the next five years, according to a speaker at AHRA 2019. A variety of factors, however, could cause projections for this and other modalities to change. Graphic courtesy of Pixabay Video Player is loading.Key Topics for Radiology Administrators at AHRA 2019Play VideoPlayMuteCurrent Time 0:00/Duration 7:33Loaded: 2.15%Stream Type LIVESeek to live, currently playing liveLIVERemaining Time -7:33 Playback Rate1xChaptersChaptersDescriptionsdescriptions off, selectedCaptionscaptions settings, opens captions settings dialogcaptions off, selectedAudio Trackdefault, selectedFullscreenThis is a modal window.Beginning of dialog window. 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Technology | Radiographic Fluoroscopy (RF) | August 09, 2019 Shimadzu Medical Systems Receives FDA 510(k) for FluoroSpeed X1 RF System Shimadzu Medical Systems USA, a subsidiary of Shimadzu Corp., announced they have received U.S. Food and Drug… read more Videos | Radiographic Fluoroscopy (RF) | August 09, 2019 VIDEO: Demonstration of the Shimadzu FluoroSpeed X1 Radiographic Fluoroscopy System Shimadzu displayed the FluoroSpeed X1 conventional radiographic fluoroscopy (RF) system at the Association for Medica read more The top piece of content in July was a video interview explaining how Princess Margaret Cancer Center is using machine learning to create automated treatment plans. This was a hot topic at the American Association of Physicists in Medicine (AAPM) 2019 meeting in July. center_img Editor’s note: This article is the eighth piece in a content series by Greg Freiherr covering The Association for Medical Imaging Management (AHRA) annual meeting in Denver. The first article, How Standardizing Protocols Can Save Time and Money, can be found here. The second article, How Artificial Intelligence Might Impact Radiology, can be found here. The third article, How To Manage Risk in the MR Suite, can be found here. The fourth article, DR Advances Promote Imaging of Whole Spine, can be found here. The fifth article, Payment Models Seek Traction in Transition from Volume, can be found here. The sixth article, Liars in Radiology Beware! can be found here. The seventh article, When Bad Things Happen to Imaging Departments, can be found here. Videos | Cardiac Imaging | July 30, 2019 VIDEO: Assessing Cardiovascular Risk in Ultra-endurance Athletes Nate Bachman, graduate read more Greg Freiherr is a contributing editor to Imaging Technology News. Over the past three decades, he has served as business and technology editor for publications in medical imaging, as well as consulted for vendors, professional organizations, academia, and financial institutions. Feature | August 05, 2019 | Dave Fornell, Editor Most Popular Radiology and Radiotherapy Topics in July 2019 August 5, 2019 — Here is the list of the most popular content on the Imaging Technology New (ITN) magazine website fr read more News | Breast Imaging | August 02, 2019 Volpara to Distribute Screenpoint Medical’s Transpara AI Solution Volpara Solutions and ScreenPoint Medical BV signed an agreement under which Volpara will sell ScreenPoint’s Transpara… read more News | Radiology Business | August 01, 2019 Philips Completes Acquisition of Carestream Health’s HCIS Business … read more Video Player is loading.Cynthia McCollough explains new advances in CT technologyPlay VideoPlayMuteCurrent Time 0:00/Duration 13:56Loaded: 1.17%Stream Type LIVESeek to live, currently playing liveLIVERemaining Time -13:56 Playback Rate1xChaptersChaptersDescriptionsdescriptions off, selectedCaptionscaptions settings, opens captions settings dialogcaptions off, selectedAudio Trackdefault, selectedFullscreenThis is a modal window.Beginning of dialog window. 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Shimadzu FluoroSpeed X1 Walkaround AHRA 2019Video Player is loading.Play VideoPlayMuteCurrent Time 0:00/Duration 1:25Loaded: 11.42%Stream Type LIVESeek to live, currently playing liveLIVERemaining Time -1:25 Playback Rate1xChaptersChaptersDescriptionsdescriptions off, selectedCaptionscaptions settings, opens captions settings dialogcaptions off, selectedAudio Trackdefault, selectedFullscreenThis is a modal window.Beginning of dialog window. 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Greg Freiherr Related Content PreviousNext Related AHRA and Radiology Management Content:When Bad Things Happen to Imaging DepartmentsLiars in Radiology Beware! FFR-CT: Is It Radiology or Cardiology?Payment Models Seek Traction in Transition from VolumeDR Advances Promote Imaging of Whole Spine How Standardizing Protocols Can Save Time and MoneyHow Artificial Intelligence Might Impact RadiologyHow To Manage Risk in the MR SuiteCMS Proposes New Alternative Payment Model for Radiation Oncology Johns Hopkins Named Qualified Provider-led Entity to Develop Criteria for Diagnostic Imaging Growth Of ACOs And Alternative Payment Models In 2017 Disaster ManagementDisaster Plan — Policy and Procedure Manual Diagnostic Services – Department of Radiology, University of Iowa Hospitals and Clinics Including Radiology in Emergency Plans is Critical FacebookTwitterLinkedInPrint分享 Videos | Cardiac Imaging | July 30, 2019 VIDEO: The History of CT Calcium Scoring Arthur Agatston, M.D., clinical pro read more last_img read more